Alton Lane is well-known for its high quality custom-suits, that are praised by many men’s fashion magazines. To evolve to next chapter of the brand as a lifestyle company, Alton Lane wanted to refresh its brand. It had amazing customer experience in stores, but it was not extended out to consistent web and print experiences. To solve this problem, I brought in sophisticated yet fun patterns and colors that were already present in the stores. Also giving a confident yet friendly brand personality boosted overall brand image.
SOME OF SHOWN DESIGNS ARE FOR CONCEPT ONLY.
CONCEPTING • ART DIRECTION • ILLUSTRATION • PRINT DESIGN • DIGITAL MEDIA DESIGN • PACKAGE DESIGN • PRODUCT DESIGN